Through Left Turn, I built the team’s visual identity from the ground up—developing the logo, brand system, and custom uniforms to command attention. Rooted in community, strength, and unity, the identity was created with the team’s BIPOC culture at its core, establishing a bold, recognizable presence on and off the track.
From concept through production, I developed a scalable system that translated seamlessly from digital to performance apparel—adapting across tournaments, special events, and modular pieces. The result was more than a uniform—it was armor, amplifying confidence, power, and presence in competition.
A culturally grounded identity system engineered for performance—designed to grow with the team and command presence across moments.
From two color directives, I built a unified visual system rooted in the BIPOC flag and amplified through a bold red and yellow palette.
Built from the precise geometry of a regulation flat track, the mark translates sport structure into bold form—designed to signal power at a glance.
For BIPOC Bowl 2022—the team’s first tournament—I evolved the visual system into their inaugural competition uniforms.
Rocky Mountain–inspired artwork anchored the kit in Colorado, merging regional pride with unified team presence.
For RollerCon, a high-visibility event, I evolved the system into a special-event uniform—maintaining core brand elements while introducing fresh energy.
By carrying forward key graphics while shifting execution, the identity remained cohesive, adaptable, and instantly recognizable.
For BIPOC Bowl 2023, I advanced the identity for its third competitive chapter—evolving the expression while preserving its core.
The tournament logo reinterprets the original track-based mark with event-specific typography, extending the visual language and strengthening brand equity through consistency and iteration.
Built to work across every past and future uniform iteration, the pants anchor the system with flexibility.
By abstracting the track geometry from the primary mark, the design maintains continuity without repetition—retaining cohesion while preserving energy.
